Opportunity The Power of Direct Selling

Direct selling refers to selling products directly to the consumer in a non -retail environment. Instead, sales occur at home, work or other non-store location, in other words the selling takes place away from the fixed retail locations. This system often eliminates several of the middlemen involved in product distribution, such as the regional distribution centre and wholesaler. Here the products go from the manufacturer to the direct selling company, to the distributor or company representative and to the consumer.

It gives you incredible opportunity to create his/her success story. With a sales force of over 90 million Independent Business owners worldwide, the industry exceeds an annual turnover of US$250 Billion in the organized sector.

Future of Direct Selling

Direct selling sector is poised to employ more than 18 million by 2025 and as per industry estimates, the Direct Selling industry in India, which currently ranks No. 15, globally, is expected to grow at a Compounded Annual Growth Rate (CAGR) of about 4.8 percent to reach Rs 15,930 crore by 2021.

Sales in MLM are made in variety of ways including single party or party presentations, through catalogues, Income earned is based on the commission on sales & the sales made by other business partners, franchise holders etc. However, while MLM and Network marketing are a form of direct sales, not all direct sales systems involve MLM.

After years of persistent follow up with the Government of India by associations that have been safeguarding the direct selling Industry, the Inter- Ministerial Group(IMG) of the Government of India under the leadership of the Department of Consumer Affairs issued ‘Model Guidelines on Direct Selling’ on the 9th of September 2016. An advisory to this effect was sent to all state government and union territories on the 12th of September 2016.

Our business Model is very simple & conveniently accessible to all the members and their customers. JH HERBO SHINE follows & abides the norms of the Direct selling MLM companies.

You can check or download the model guidelines by following the below links:

1. Model Guidelines on Direct Selling (9 September 2016)

2. Advisory on Model Guidelines on Direct Selling (12 September 2016)

3. Gazette Notification on Model Guidelines on Direct Selling (26 September 2016)